Essity’s Tempo brand appoints creative agency

The pitch was handled directly by the brand.

Essity tissue brand Tempo has appointed Abbott Mead Vickers BBDO to take on its creative account. The win follows a three-way competitive pitch handled directly by the brand involving two other agencies.

This is the brand’s first creative agency appointment for the European business and AMV BBDO will be tasked with developing a creative platform to run across core markets.

Arnaud Lafleur, Essity vice-president of consumer tissue, said: “The standard of responses was very high, but we were incredibly impressed by AMV BBDO’s deep understanding of people, unique perspective in the category and level of delivery.”

Tempo is the latest Essity brand to be added to the shop’s portfolio, which includes Bodyform/Libresse, Tena and Plenty/Okay.

Lafleur added: “Having successfully collaborated on Plenty/Okay for the past four years, we’re delighted to expand our partnership to include Tempo.”

Carmen Vasile, managing director at AMV BBDO, said: “It’s a kind of magic what the Essity and AMV teams have fostered and achieved over the course of the past 10 years. And, on the brink of our 10th anniversary, we are delighted to expand our portfolio with another beautiful Essity brand, Tempo. A household staple with a fascinating story and heritage. Brilliant plans lie ahead”.