Currys’ die-hard online shoppers confused by IRL experience
To promote the value of in-store shopping, electrical retailer Currys has released a 30-second ad titled ‘IRL’ that shows a host of confused shoppers who are more akin to perusing and purchasing from home.
Billie Piper partners with Refuge for new campaign
The film, created by AMV BBDO ad agency, highlights the many different forms that domestic abuse can take and the impact it has on survivors
Don’t Speak to Creatives About Effectiveness
As part of LBB’s series, ‘The Effectiveness Effect’ in partnership with the IPA, AMV BBDO’s CSO Martin Weigel tells LBB’s Alex Reeves about how the best agency creatives don’t need to hear the ‘E’ word to care about solving business challenges
Voxi Mobile targets cinema-goers with ad lampooning film trivia
Voxi Mobile has targeted cinema-goers in its latest campaign, which puts the spotlight on Voxi Media’s unlimited social media offer.
The Cost-of-Cycling Crisis: Why Bike Brands Need to Shift Gears for the Greater Good
Jo Costello, strategist at AMV BBDO on why bike brands are in danger of losing the next generation of cyclists.
Currys on why a ‘one gang’ mentality fuels strong agency relationships
Currys’ marketing boss believes the key to a long-lasting agency relationship is building trust through a “common ambition” and having a tight-knit team formed of talented people.
‘A group of oversharers’: the making of Bodyform’s ‘Never just a period’
Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.
‘We don’t want to be vanilla’: Currys on its ‘absurd’ advertising
Despite being close to pulling the campaign for being “too weird”, Currys’ Dan Rubel believes taking a risk is well worth it in the fight against mediocrity.
Yes, she can: brand lessons from the Democratic National Convention
The convention used powerful marketing, celebrity endorsements and a clear message to boost Kamala Harris’s campaign and close the gap with Donald Trump in the polls.
AMV BBDO Answer “What Do You Wish You’d Been Told?” for Libresse / Bodyform
In ‘Never Just a Period’, Libresse / Bodyform is guided by illuminating research to address the historic knowledge gaps around the menstrual cycle at all stages of life, and LBB asked the creatives involved how they made it happen
My Creative Career: Nadja Lossgott on breaking new ground with Guinness and Bodyform
Diageo brand's largest global campaign tells local stories with universal truths about fandom
Guinness Wants to Be Soccer Fans' Favorite Beer With Premier League Partnership
Diageo brand's largest global campaign tells local stories with universal truths about fandom