Don’t Speak to Creatives About Effectiveness
Jessica Middleton Jessica Middleton

Don’t Speak to Creatives About Effectiveness

As part of LBB’s series, ‘The Effectiveness Effect’ in partnership with the IPA, AMV BBDO’s CSO Martin Weigel tells LBB’s Alex Reeves about how the best agency creatives don’t need to hear the ‘E’ word to care about solving business challenges

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