To promote the value of in-store shopping, electrical retailer Currys has released a 30-second ad titled ‘IRL’ that shows a host of confused shoppers who are more akin to perusing and purchasing from home.

The film, created by AMV BBDO ad agency, highlights the many different forms that domestic abuse can take and the impact it has on survivors

As part of LBB’s series, ‘The Effectiveness Effect’ in partnership with the IPA, AMV BBDO’s CSO Martin Weigel tells LBB’s Alex Reeves about how the best agency creatives don’t need to hear the ‘E’ word to care about solving business challenges

Voxi Mobile has targeted cinema-goers in its latest campaign, which puts the spotlight on Voxi Media’s unlimited social media offer.

Jo Costello, strategist at AMV BBDO on why bike brands are in danger of losing the next generation of cyclists.

Currys’ marketing boss believes the key to a long-lasting agency relationship is building trust through a “common ambition” and having a tight-knit team formed of talented people.

Campaign speaks to AMV BBDO's creatives about Bodyform’s latest exploration of menstruation.

Despite being close to pulling the campaign for being “too weird”, Currys’ Dan Rubel believes taking a risk is well worth it in the fight against mediocrity.

The convention used powerful marketing, celebrity endorsements and a clear message to boost Kamala Harris’s campaign and close the gap with Donald Trump in the polls.

In ‘Never Just a Period’, Libresse / Bodyform is guided by illuminating research to address the historic knowledge gaps around the menstrual cycle at all stages of life, and LBB asked the creatives involved how they made it happen

Diageo brand's largest global campaign tells local stories with universal truths about fandom

Diageo brand's largest global campaign tells local stories with universal truths about fandom