BODYFORM / LIBRESSE
Womb Stories / Painstories
Our recent campaign for Bodyform gives a voice to the unseen, unspoken and unknown truths about our periods, our vulvas and our wombs.
#wombstories pushes back against the single, simplistic narrative girls are taught from a young age.
As an extension of the campaign journey, #painstories supports earlier diagnosis for endometriosis via a socially native activation. It includes the launch of the first Pain Dictionary, a new language for pain, created from real descriptions from people with endometriosis.
