For the Fireworks Within

New Year celebrations often follow a pattern of cliches, the parties, the noise, being up at midnight and fireworks over countdowns. But for most people, the emotional reset of the New Year isn't about midnight or raising another glass. Instead, it's the moment they exchange messages with the people that matter most. 

In our first campaign for Meta’s WhatsApp, we wanted to remind people that the best thing about the new year is our kinship with each other. It's the internal fireworks that matter, not the ones outside, and these often happen at the very moment we receive that heartfelt message from someone close to us, even if they're far away.