The VOXI Boxi

In our recent campaign for VOXI Mobile, the mobile network for social media lovers, we’ve turned 50,000 fried chicken boxes into mobile phone stands to ensure Gen Z's chicken stays in their mouth rather than on their phone in its latest creative campaign.

Inspired by the popularity of chicken shops and research that suggests that 87% of people use social media while eating in them, we’ve set out to tackle the biggest problem faced by those having a munch while they meme: grease. Through following the instructions printed on the inside lid of chicken boxes, which feature VOXI branding, customers can fold the lid in three places to create their own phone stand. They can then watch as much as they want whilst eating their chicken, without having to worry about a grease-covered phone afterwards.