The tongue-in-cheek campaign sees friends, two brains in jars, scrolling and sharing experiences and laughs for eternity: entertaining themselves by creating dance videos, exploring side hustles, and snapping food pics just like any other Gen Z’er.
The TV, social and digital ads see them going through the emotions of browsing for the latest sneakers or trying to save a glorious plate of beige fish and chips with a filter. Beyond the archetypal stereotype of scrolling social media mindlessly, the characters use it to connect, learn, share their interests with others, and educate themselves – a true reflection of the VOXI customer.
