Sheba

All They Want Is Sheba

Our latest work for SHEBA delves into the irresistible allure of cats and their unwavering preference for the brand. The latest instalment of the “Resistance is Futile” platform showcases the lengths cat parents go to in their quest to please their feline companions, only to discover that All They Want Is SHEBA.

A series of films articulates the insight that pet parents will do anything for their cat, and that all too familiar feeling of realising the gift they thought would finally land, is once again rejected. The spots depict cat parents’ willingness to indulge their cats’ desires, capturing that moment of mutual seduction.

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As part of the campaign, we’ve also launched a "Redeem Yourself" sampling initiative targeted at pet parents who have experienced the disappointment of gift rejection. Through various social and digital platforms, cat owners are directed to claim free samples of the SHEBA® Sauce Collection, ensuring their cats receive what they truly desire.

Static posters, billboards and digital OOH will also impact pet parents through photography featuring real bored looks of cats captured by Dan Burn-Forti.