BODYFORM
Periodsomnia
Women+ lose on average 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period. In our new work for Libresse, also known as Bodyform in the UK and launching as Saba in the US, we reveal the loudness of the night and shine a light on periods in the dark.
We go beyond the cliches to show the bleeding, the dreaming, the bloating, the tossing, turning, tiptoeing, and the struggle to sleep soundly. #Periodsomnia puts a name to the experience that millions go through at night.
Many believe they're alone in this, so we hope to tackle this invisible issue with beauty and empathy and perhaps provide comfort and community to all women+. Periods never sleep, but why shouldn't we?
