Play To Inspire

‘Play to Inspire’ was created for this year’s UEFA Champions League for Pepsi. Barcelona’s award-winning filmmaker Ernest Desumbila directed the squad including Lionel Messi, Paul Pogba, Lucy Bronze and Pepsi Max alumni Ronaldinho.

It also showcases members of the Pepsi collective, a curated group of vibrant up-and-coming talent from around the globe. It depicts inspiring stories of the ambitious creatives with unique talents, and has an infectious music track produced exclusively by Nova Wav and Sean Douglas as its backdrop.