Adland's top 30 female, non-binary and gender non-conforming rising stars features Lauren and Augustine from AMV BBDO.

As indoor pubs, bars and restaurants reopened in England after months of Covid- 19-related lockdown, beer brand Guinness launched a Welcome Back to the on-trade campaign, designed to increase footfall to the sector and capture the anticipation many were feeling for the landmark event.

Premium cat food brand Sheba is so committed to conservation that it built its own coral reef. Which is one hell of a mean feat when you think about it. Off the coast of Sulawesi in Indonesia’s Spermonde Archipelago stands a living, thriving coral reef, planted on a site that was once barren, blasted out by fishermen using explosives to collect fish.

Viewable via Google Maps and Google Earth, the regrown reef is shaped to form the word “hope”, showcasing the brand’s commitment to the environment and sustainability. Sheba’s Hope Grows campaign is in response to bleak predictions that if the world does nothing, 90% of its tropical reefs will be gone by 2043.

Libresse, known as Bodyform in the UK, is renowned for creating taboo-breaking campaigns. In 2017 it made headlines with Blood Normal, the first period product ad to feature a red-coloured fluid, and in 2018 its Viva La Vulva spot cleaned up at the awards circuit. So it comes as no surprise that its 2020 campaign film set out to go where no other brand has gone before: inside the womb.

Wombstories tells of the emotionally complex, bittersweet relationship women can have with their bodies, and aims to present the pain, the pleasure, the good and the bad when it comes to the womb. Most importantly, though, the film is a rallying cry against the damaging narrative that girls are taught about their bodies from a young age.

What AMV BBDO's senior strategist Mike Alhadeff's lunch taught him about inclusive design.

As a result of lockdown, many have had to take pleasure in life’s smaller delights, myself included. For me, it has been having a smoked salmon bagel at lunchtime, a moment of bliss in between a never-ending stream of calls. And this is where my love for the sliced bagel comes in. More on that to follow.

Thinking about design has become an increasing popular topic in the world of advertising and communication circles, perhaps in recognition of the fact that communication can only go so far. Changing the product or the experience might actually be a better way to solve the problem the client is facing.