Bodyform’s WombStories scoops coveted black Pencil at D&AD Awards

Link to Wombstories film (Youtube)

 Bodyform’s #WombStories campaign took home one of the coveted black Pencils at the D&AD Awards. Created by Abbott Mead Vickers BBDO and the only UK Black Pencil winner this year, the 2020 #WombStories campaign told stories and broke taboos about the varied experiences of living with a womb. It won a black Pencil for art direction in film. 

The award comes after Bodyform’s predecessor to “#WombStories”, “Viva la vulva”, also won a D&AD black Pencil in 2019. This year D&AD gave out only three black Pencils, the most prestigious category at the ceremony and reserved for groundbreaking work in the field. AMV BBDO won Agency of the Year for receiving the most Pencils of any agency across categories. 

DDB Worldwide was named Network of the Year, while Production Company of the Year went to Division and Design Agency of the Year went to US-based Collins. Apple is D&AD’s Client of the Year. D&AD gave its annual President’s Award, which recognises industry heroes and outstanding contributions to creativity, to Somesuch director Kim Gehrig. The US was the most awarded country for the fifth year in a row, while the UK came in second and France was ranked third by country.

Source – Campaign