AMV BBDO bags Lay's creative account and rekindles PepsiCo crisps relationship

The PepsiCo brand Lay’s, Europe’s most loved potato chip, has chosen AMV BBDO as its new creative agency of record in Europe after a competitive pitch. 

The appointment is part of the brand’s new way of working to raise the creative bar in Europe with a strategic and creative partnership at a regional level.

Lay’s Europe Brand Lead and Sr Marketing Director Matt Gould says, “It was great to be back at AMV. We loved the team, the positivity, and the energy of every interaction that we had with them. Their experience in adjacent categories is impressive and we believe they are well placed to partner with us to take Lays to new heights in Europe”.

AMV BBDO Managing Director Carmen Vasile says, “Not sure about others but I just cannot resist a bag of Lays. An iconic brand, an irresistible product, and a dream client team - collaborative, forward looking and with a creative ambition that we just cannot wait to get started”.