Thrillboards

To mark the launch of the Meta Quest 3, we've flipped the script on traditional 2D OOH and created disruptive, fully immersive billboards where customers could step into and experience the world of Ghostbusters and The Walking Dead, available as games on the headset, and try the new product.

These billboards appeared normal at first glance, but they were actually an immersive, reality bending campaign that blurred the lines between the real and the virtual, just like the new mixed-reality headset. The activation took place in Shoreditch, London, over the Halloween weekend.