In this next chapter of the 2021 "Whatever it takes" brand platform, the work champions Macmillan's incredible services to support people living with cancer when they need it the most. The campaign aims to drive access to the charity's support services while shining a light on the often-unseen areas of the organisation and the incredible people who are on hand to support people living with cancer every day, whether this is through the support helpline, online community and healthcare digital service.