Premier League

To mark Guinness debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League we launched the brand’s largest global campaign to date.

Guinness has a long history of world class creative advertising and activating sponsorships that reveal authentic stories between athletes, fans and grass roots communities. With that in mind, we’re helping the brand activate its partnership with the Premier League in over 70 countries, creating experiences that put passionate fans, culture, and the occasion of enjoying a Guinness at the heart of the action.

As part of Guinness global campaign, we launched three films, “Eriskay”, “Rooftop” and “Replay”, and relaunched “Brothers” for TV and social media. From midweek routines to matchday rituals, these films symbolise how our shared passion and love for football reaches all corners of the world, even islands as remote as Eriskay in the Outer Hebrides.