Make it a St Patrick’s Day to Remember

When celebrations kicked off across Ireland for St. Patrick’s Day 2023 in March, we launched Guinness 0.0 biggest ever responsible drinking campaign to encourage people to “Make it a St. Patrick’s Day to Remember”. The campaign was developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer.  

Over the course of St. Patrick’s weekend, Guinness 0.0 gave away 50,000 free pints across the country in the brand’s largest ever sampling of its non-alcoholic beer.

Four participating iconic pub facades were rebranded into ‘Guinness 0.0 Pubs’, where customers could enjoy a free pint of Guinness 0.0, as well as in 150 other pubs nationwide via the Any Excuse app.

Other locations included Dublin Airport, Aviva Stadium for people attending the highly anticipated Guinness Six Nations finale, Ireland v England, and the Guinness Storehouse, where all guests received a complimentary pint of Guinness 0.0.

Additionally, in 164 Tesco stores across the Republic of Ireland, consumers purchasing a four-pack of Guinness with their Clubcard received a free four-pack of Guinness 0.0.

Amplifying the chorus of celebrations in Ireland and extending the conversation to social media, we’ve also created a joyous film, with a chorus of Singing Pints, accompanied by Bonnie Tyler’s hit “Holding Out For a Hero”. A fun and interactive Snapchat filter gave users the chance to create singing 0.0 pints of their own.