As the warmer weather sets in across Ireland, we've launched a new campaign for Guinness. Playing on the insight that when the sun finally arrives in the temperamental Irish climate, people will go to extreme lengths to make the most of the summer, the work celebrates Irish people's optimistic nature.
It’s a Lovely Day for a Guinness come rain, hail, or shine! So, grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of the black stuff.