Foot Pints

We helped GUINNESS pave the way to the pub during the Christmas holiday. GUINNESS Foot Pints were the only pair of boots everyone needed to get a round in no matter the weather.

GUINNESS has often used the look and shape of its iconic pints in advertising. In a new twist, the brand has actually made a product – a pair of black & white snow boots called “Foot Pints”.

These boots were made to leave a trail of GUINNESS footprints on the streets of Ireland and beyond when it snows - creating an enticing invitation to gather at the pub during the latest festive season. The “Foot Pints” took centre stage in a 15s promo film for social media, playfully mimicking the seriousness and gleam found in sneaker launches.

To support the campaign, press and outdoor showed the Foot Pints making their way to pubs throughout the country. A limited edition was produced, and customers could register their interest via website.