The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side.
The film in versions of 30 and 60 seconds will run on TV and social media. As part of the campaign, OOH reminding rugby fans to “not jinx it” will be placed near pubs nationwide, and a series of activations across the country will also highlight past wrongdoings.
