Our latest Guinness campaign invites more people to experience the joy and communion of a perfect pint at home with a modern nod to the beloved 1994 “Dancing Man” ad. The new campaign uses a stop-motion twist to promote the innovative Nitrosurge device, which uses ultrasonic technology to create the iconic surge with nitrogen bubbles, delivering smooth Guinness every time, everywhere, and putting the power of a perfect pour directly into consumers' hand.
Set to “Guaglione”, by Perez Prado, just as in the 1994 ad, the spot celebrates the quality and cheer of enjoying the perfect pour at home while highlighting the charm and innovation of the product.
The integrated campaign will run across Great Britain on TV, online, and social platforms in various formats, including 30, 20, 15, and 6-second versions, ensuring widespread reach and engagement.
