Part of a global rebrand developed in partnership with our sister company Wolff Olins, the creative reflects Decathlon's transformation from French retailer to global sports brand rooted in accessibility and inclusivity, product quality and innovation.
The integrated campaign delivered across 70 markets launched with a hero 60-second film mixing original footage and found footage and celebrates sport, not as we’re used to seeing it, but as it truly occurs with real people around the world. From children to older people, from beginners to professionals, everyone in this film is united by the spirit of play.