No Distractions

When the nation is gripped by football fever, a store full of TVs is the hardest place to focus on work. So, in our latest campaign under the “Beyond Techspectations” platform, we’ve showed the absurd dedication of Currys’ colleagues to stick to their task - delivering tech expertise to its customers.

The campaign included three ads of 30 and 20 seconds, each illustrating a Currys colleague’s comical endeavours to stay football-free. From sporting giant cartoon eye mask, to donning human-sized dog cones, to turning a head 180 degrees like an owl when a customer changes the channel to the football, the antics are as hilarious as they are effective in showcasing Currys' commitment to customer service.