The Smear Campaign

According to the Environmental Agency, the equivalent of 3.6 million hours of raw sewage were spilled into England’s rivers and seas by water companies in 2023. So, we're helping creative industry alliance Central Office of Public Interest (COPI) to draw attention to the impact of sewage dumping in an unmissable way: using a font made from the same excrement and other raw sewage products dumped into British waters to ‘smear’ those responsible.

 In a UK election year when the power of voter opinion is at its peak, COPI galvanised the public to help prevent sewage dumping once and for all – with help from the exact same effluent water companies are dumping into British waters.

The hyper-realistic, stomach-churning font was brought to life in collaboration with typography artists Sean Freeman & Eve Steben. Ocean Outdoor has donated sites for the campaign with support from Grand Visual and Talon. The campaign messaging drives people to a website where they can find out whether their MP’s hands are clean or not. Visitors to the site are encouraged to sign a petition to set a meaningful target date to eradicate sewage from British waterways.