‘Saw this, Made this’ Installation

Set to be the world’s largest mass participation A.I. art event, the installation at the Design Museum marked the culmination of AMV BBDO and Bombay Sapphire “Saw This, Made This” global campaign, launched in October 2022.

For the first time ever people were given the opportunity to see Ai-Da Robot, the world's first ultra-realistic artist robot, paint live to an audience as part of an exploration into using A.I. as a tool to further enrich and enable human creativity at scale.

Following a call-out made by the campaign’s Creative Director Baz Lurmann , Ai-Da Robot was able to take inspiration from the thousands of submissions shared via social media, to create live artwork at the Design Museum in London and Chelsea Factory in New York.

The creative invite was for people to see the world as a gallery of inspiration and share on social media what they ‘saw’ and consequently ‘made’. Thousands of people across six continents engaged with their creative talents and shared what they saw in the world via the hashtag.