Amazing Us

Currys latest “Beyond Techspectations” execution takes a playful jab at online shopping, inviting customers to rediscover the joy of I.R.L. tech shopping. As die-hard online shoppers struggle to “click” with reality, the humour lands where tech truly shines—when you can “see it, feel it, try it.”

The campaign cleverly highlights Currys' unique blend of expertise and personalised service, reminding us that nothing beats real-world experience when it comes to making confident tech decisions.

The "Beyond Techspectations" platform has so far offered 14 ads in 12 months and has seen ROI supercharged for the brand. Every marketing pound spent has been paid back into the business by increasing sales and while this has already seen compelling growth in ROI in the previous year, this was turbo-charged by +44% YoY. Along with this the work has pushed Currys to the #1 spot for knowledgeable and helpful staff, made it the #1 preference, opening up clear space from Amazon and the campaign work has become #1 for comms awareness.