Share Bags

How could we encourage people to share when our brand spokesperson, Gary Lineker, is famously a crisp-nicking Scrooge? To do this, we enlisted the skills of everyone's favourite caring sharing crooner, Lionel Richie. He sings a version of his Oscar-winning song Say You, Say Me to encourage families, friends and a begrudging Gary to share the family-size packs. All is calm until he tries to serenade Gary and suffers the consequences.

Work in this campaign