This campaign was an interesting take on the way that Walkers crisps are made. As a crisp slips out of its packet from the top of a tall building and begins plummeting to the ground, we see its life flash before its eyes. From its birth as a potato plant and its cooking in the finest sunseed oil to its smothering in delicious seasonings, the ad illustrates the simple and high-quality process that goes to make a bag of Walkers.

Work in this campaign