Do Us a Flavour

Walkers has always enjoyed a special relationship with the British public, 'Do Us a Flavour' looked to build on this by starting a nationwide debate. It began by asking the public to suggest a new flavour of crisps and ended up with 1.2m flavours. After nine months, a fully integrated election campaign and more than a million votes, we finally crowned Builder's Breakfast as the new flavour, the winner receiving

Work in this campaign