The National Lottery

Olympics

This execution aimed to bring to life The National Lottery's contribution to the 2012 Summer Olympics and to British athletes. A huge number of the 2012 generation of Lottery-funded Olympic athletes have parents who, in their day, had the same innate talent as their children but didn't have the opportunity to realise their potential due to the National Lottery and its funding only coming into existence in 1997.

Work in this campaign