The National Lottery


The campaign encouraged our audience to imagine how fantastic life would be if they won EuroMillions. Many players only really consider the dreams of a Lotto win, such as buying a big house or going on holiday. We wanted to get them thinking about the bigger dreams that come with EuroMillions, and one aspect of that dream in particular: the fact that a EuroMillions jackpot is so huge, it's big enough to share.

Work in this campaign