Starbucks

Starbucks

We wanted Starbucks to get back on first-name terms with its customers, as the world is becoming increasingly anonymous and impersonal. The 60-second animated ad was 'road blocked' across all channels, for one evening only, and offered customers a free latte the following day with their name on the cup. The promotion was also pushed out to Starbucks' 530,000 Facebook fans and 15,400 Twitter followers.

Work in this campaign