Smart Energy GB


In Britain, customers still receive estimated energy bills from their suppliers instead of accurate ones, due to outdated gas and electricity meters. By 2020, every home will be offered a smart meter, so we’ll be able to see exactly how much we’re spending in pounds and pence.

Smart Energy GB’s role is to raise awareness and understanding of the smart meter rollout, and encourage everyone in Britain to have them installed. However, in a low interest category, most people don’t even question the antiquated system.

To highlight the ludicrousness of estimated bills, we decided to draw parallels with other areas of life where people are used to accuracy.

We took over a darts tournament, installed hidden cameras and planted an acting compere to read the darts scores. While unsuspecting fans watched the match, the compere estimated the scores of each darts player, instead of giving an accurate score. This provoked reactions ranging from laughter, to bafflement, to outrage. We released the film on TV and online to coincide with the World Darts Championship running in Alexandra Palace from December to January.

Work in this campaign