Sainsbury's

Sport Relief

This ad charted some of the daily experiences of children involved in the CSKS project that Sport Relief funds through donations from partner companies like Sainsbury's. Rather than focussing on the negative side of life for these children - most of whom have been abandoned, orphaned or exploited - the ad highlights the happiness evoked by something as small as a bar of soap and by books and teachers that help provide much-needed education.

Work in this campaign