Sainsbury's

Active Kids

Sainsbury’s is investing millions in the return of its Active Kids scheme , to help children lead healthier, more active lifestyles. Fronted by ambassadors David Beckham and Ellie Simmonds, the 2014 voucher collection scheme launches seven months ahead of key changes to the national curriculum on cooking and healthy eating.

Over 100 new cookery and nutrition toolkits have been added to the range of sports and cooking equipment on offer as part of the voucher exchange for schools, Scouts and Guide groups and clubs. These additions will give teachers the resources they need to help children make healthier choices, encouraging interest in eating well and adding to Sainsbury’s nine year programme to get children more active.

Work in this campaign