To celebrate Sainsbury's 140th anniversary, we created an ad that showed a number of milestones in Sainsbury's history. From making good food affordable for all in 1869, and introducing the avocado pear in 1962, to ensuring that all eggs came from cage-free British hens in 2009, each story demonstrated the brand's unique heritage and celebrated by showcasing its commitment and passion to help customers try something new for 140 years.

Work in this campaign