Sainsbury's TU


May 2011 saw the launch of Sainsbury's TU into the fashion world with its first integrated campaign, 'Sunseekers'. The thought behind the campaign is one that all women can identify with - given half a chance and the merest hint of sunshine, they'll be out in their summer clothes and hunting for warmer spots where they can get away with wearing them, set against the backdrop of an otherwise shadowy city.

Work in this campaign