Plan International

Because I Am a Girl

We produced a campaign on behalf of development charity Plan International to ignite a global movement of support for young girls' rights to education. Thursday 11 October 2012 was the first UN recognised International Day of the Girl, and the objective of the 'Because I Am a Girl' campaign was to persuade millions of people worldwide to raise a virtual hand in support to demonstrate to the UN that the issue needed to be prioritised.

Work in this campaign