Pepsi Max

Time Tunnel

In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an unbelievable experience using the latest in augmented reality and stereo projection technology. What at first appeared to be an ordinary tunnel quickly transformed to reveal giant portals in the space-time continuum, shocking and surprising passers-by as prehistoric dinosaurs and futuristic cyborgs appeared out of thin air.

The latest instalment from the Pepsi Max’s Unbelievable campaign captures the reactions of those caught-out by the augmented reality tunnel.

Work in this campaign