Feeding Brighter Futures

Pedigree’s ‘Feeding Brighter Futures’ initiative provided dogs in re-homing centres with the right nutrition they needed, from balanced daily meals to functional treats that help care for their teeth. The partnership with Paul O’Grady and the new advertising campaign were designed to drive awareness of the needs of rescue dogs in the UK and the important role nutrition plays in getting them on the road to their new home.

Work in this campaign