Organ Donation

Organ Donation

This was the first multimedia campaign for the NHS Blood and Transplant authority. Three people who need a transplant die every day due to a shortage of organs. Although nearly everyone says they believe in organ donation, currently only 28% of Britons have signed up to the Organ Donor Register. The campaign was created to promote action by highlighting the gap between the likelihood of taking an organ and the intention to give one.

Work in this campaign