Museum of Childhood

Museum of Childhood

London's V&A Museum of Childhood 'Play to learn' brand campaign was meant to entice children and adults to visit the museum where they could learn through play in an inventive setting that was rich with stimulus and inspiration. The eye-catching press and poster executions bought to life the point that playtime has far-reaching influences beyond childhood: it impacts on childrens' future development, wellbeing and movement into adulthood.

Work in this campaign