I Am Mercedes Benz

Our challenge was to get younger drivers to change their view of Mercedes-Benz by injecting dynamism into the brand. The 'I Am Mercedes-Benz' campaign was created to bring to life the qualities that make Mercedes-Benz special, such as 'Presence', 'Attraction' and 'Ambition'. In all three ads, actors aer used to personify the brand, showing us that Mercedes-Benz cars are far more than just metal, rubber, glass and plastic

Work in this campaign