Mercedes-Benz

Escape the Map

We've all used Google StreetView before. But what would happen if you were captured by a StreetView camera and trapped inside this strange, parallel universe for real? Our brand campaign for Mercedes-Benz explored what this might be like. 'Escape the Map' followed the story of Marie, a girl-next-door turned camera victim. As the viewer, you had to respond to her pleas for help, by finding and assisting her in escaping the map before she was deleted.

Work in this campaign