Mars

Winning

The campaign created by AMV BBDO, seeks to highlight the universal joy at the little day-to-day wins – anything from getting the last seat on the bus to your luggage coming out first on the airport carousel.

The commercial, brings this idea to life as we see two men in the park, engaging in a competition about whose dog can perform a better trick. Whilst the first dog produces an impressive jump, the second dog steals the show by playing Jan Hammer’s “Crockett’s theme” from Miami Vice on the panflutes. The winner, pleased with his success, celebrates his victory with a MARS® bar and the ad rounds off with the new “Winning” campaign line and the “Work Rest Play” sign-off.

Work in this campaign