Look on the Light Side of Disability

Working in partnership with disability charity Scope, our three latest MALTESERS® adverts focus specifically on the lighter moments in the lives of those living with a disability.

The adverts were created in response to a ground- breaking Channel 4 initiative which gave away £1m of its commercial air time to help improve representation of disability in TV advertising around the Paralympic Games.

Inspired by real-life stories, the adverts follow the familiar MALTESERS® creative concept of friends sharing embarrassing moments, from new boyfriends to behaving badly at a wedding – where the best thing to do is simply ‘look on the light side.’

Work in this campaign