Arm Against Cervical Cancer

At the start of the 2008 school year, the Department of Health launched the first ever cancer vaccine, the HPV vaccine against cervical cancer. Our launch advertising needed to introduce schoolgirls and their parents to the vaccine and, crucially, engage both audiences equally. With a message that united them, we focused on the positive side of a serious subject and encouraged them to 'Arm Against Cervical Cancer'.

Work in this campaign