Reinvent Giving

HP’s mantra is ‘keep reinventing’. It is the idea that sits behind the way HP think, act and behave. It applies to every aspect of their world. In this campaign, to promote the new HP Spectre x360, we focused on what it means to give a gift to someone close to you and how that act might be reinvented to make it more meaningful, more personal and ultimately more fulfilling.

Work in this campaign