This ad aimed to remind people just how important Heinz Tomato Ketchup is to their mealtimes. The idea was that Heinz Tomato Ketchup is so iconic and irreplaceable that you don't have to see it to know what it is an ad for. We see different people from different generations patting, squeezing and scraping sauce from an invisible bottle on to various, delicious meals, leaving us in no doubt that it could only be Heinz Tomato Ketchup.

Work in this campaign