2010 marked the centenary of Heinz's Cream of Tomato Soup. To mark the occasion, we created an ad celebrating that all important moment of anticipation when you blow on your soup before the first spoonful. Each blow makes a different note, creating a tune from person to person. Capturing the enduring love story of a nation and its soup, we reaffirmed the product's iconic status and reminded everyone that it's as relevant today as it was in 1910.

Work in this campaign