Salad Cream

Our brief for the Heinz Salad Cream was to reawaken people's love of salad cream. To do this, we demonstrated the ways in which Heinz Salad Cream brings dull food to life. In the ad, we see a grandmother using her trusted salad cream to give the spread of food she has prepared for her grandkids an extra something. As the grandkids tuck in, she looks at her sleeping husband speculatively, hinting that the salad cream might pep him up too.

Work in this campaign